Analyse the Connection Between Organisational Strategy, Products, Services and Customers.

Every successful business operation depends on the organisational strategies that form the roadmap for how an organisation’s long-term goals and visions will be achieved. Organisational strategies are the operational engine that drives forms of action on products, services, and consumers. Organisations strategise to develop products and offer services that will satisfy their customers’ needs and preferences. Therefore, organisational strategies, products, services and customers are all interconnected because organisational success is achieved through customer satisfaction, which comes from strong strategies that guide the development of products and services.

The interconnection between strategies, products, services and customers is rooted in the fact that they all contribute to an organisation’s success, whereby strategies are the foundations that drive product and service development. Organisation strategies are essential in providing a roadmap that a company will follow cohesively to achieve its goals. They ensure that an organisation makes decisions and initiatives that guide its day-to-day operations towards attaining its mission precisely and clearly (Peñarroya-Farell and Miralles, 2022). Organisations implement strategies that ensure their products and services are tailored in a manner that will align with their goal and target market. For success, the organisation must ensure that its values and visions are effectively communicated to its employees, who will work to develop products and services that will lead to customer satisfaction in their target market.

When an organisation develops their product and service by implementing strategies guided by its mission and target market, it influences customer experience. Any organisation’s mission is to give value to its customers, and this value becomes tangible in the form of the scope and range of products and services developed. An organisation is differentiated from its competitors through the type of products and services it develops, and when the products and services are customised to create personalised customer experiences, it leads to organisational success (AlTaweel and Al-Hawary, 2021). Therefore, it becomes essential for organisations to come up with innovative strategies that can promote their competitive advantage and gain market share through products and services produced.

Once an organisation strategies to develop products and services that align with their target market, it leads to customer satisfaction, which then impacts organisational success. Customers are the driving force for every organisation, for they are the reason for existence and organisational success is derived from their purchases and loyalty. An organisation’s understanding of the type of customers they target and their needs can strategise how to develop and market the products and services to meet their needs (Leclercq-Machado et al., 2022). Organisations can only thrive through revenue generation or being profitable while maintaining cash flow from their customers’ purchases. Hence, organisations strive to strategise on innovations that develop products and services to promote brand image and build customer loyalty. They aim to retain customers by enhancing customer experiences that create deep relationships, brand loyalty, and retention.

In conclusion, the connection between strategies, products, services, and customers is irrefutable because strategies drive the scope and range of products and services, which leads to influences on customer experience. Strategies guide an organisation’s decisions and everyday operations to achieve its goals and visions. The implementation of the plan is manifested through the kind of products and services an organisation offers, and customer experiences are dependent on them. Success in an organisation is achieved when its customers are satisfied with the products and services offered, leading to increased purchases, brand loyalty and retention.