Table of Contents
7LD02 Leadership and management development in context Learner Assessment Brief
Case Study
Rosendre is one of the UK’s largest specialist importers and distributors of cut flowers, supplying more than 1,200 independent florists, premium supermarkets, and online floral retailers. Established 25 years ago, the company now employs 850 staff across sourcing, operations, logistics, quality control, and commercial roles. At present, all staff are based in the UK, but there are plans to set up an overseas hub in South America in the future to develop closer relationships with growers in the region.
In terms of working arrangements, Rosendre’s warehouse and distribution teams are fully site based due to operational demands, whilst commercial, finance, and buying teams, assisted by technology, are afforded the opportunity to work in a hybrid fashion; around 40 percent of employees in these functions choose to work remotely for three or more days a week. This gradual shift towards increased homeworking has reshaped expectations of communication, coordination, and performance management across geographically dispersed teams.
The organisation operates a lean, relatively flat structure, with five functional directors reporting to the managing director, supported by layers of middle managers and team leaders. In sourcing and logistics, aspects of a matrix structure are evident, as cross functional teams collaborate on responses to crop failures, supply chain disruption, and sustainability demands. Autonomy varies across the business: commercial teams and buyers enjoy considerable discretion in negotiating with growers and managing client relationships, while operational and logistics managers work within tighter procedural constraints, reinforcing more traditional, directive leadership approaches.
Rosendre’s supply chain spans growers in Kenya, Colombia, Ecuador, and the Netherlands, requiring agile, ethically grounded leadership across cultural boundaries and time zones. Leaders must navigate volatile crop yields, rising freight costs, quality control pressures, and increasing customer expectations around sustainable and fairtrade practices. However, a recent internal capability review revealed that only 37 percent of managers felt confident making sustainability related decisions, and employees reported inconsistent leadership behaviours and unclear role expectations across the organisation.
When newly appointed Managing Director, Morton Elias, joined the company, he inherited a fragmented and outdated leadership and management development infrastructure. Leadership capability/potential and managerial performance was informally assessed, often based on senior leaders’ personal judgement. There was no consistent competency or capability framework in place, and personal development plans were only established practice in pockets of the organisation. This meant leadership potential was often overlooked, succession planning was weak, and development activity varied significantly between functions with leadership and management development needs reviewed haphazardly, rather than systematically, across much of the organisation.
To combat these issues and become more intentional about addressing key learning needs, Morton launched the Budding Leaders Programme, aimed at team leaders through to senior managers. The programme includes formal scenario-based learning in the form of short face-to-face courses linked to global supply chain issues, coaching for high potential future leaders, and online development modules on ethical leadership, wellbeing, hybrid team management, cross-cultural communication, and leading through complexity. These areas are central pillars in the organisational strategy and associated mission to be 'the leading ethical importer of an eclectic mix of world flora and a flourishing business to work for, and with'. Importantly, the Budding Leaders Programme also introduced the organisation’s first leadership capability framework and encouraged all managers to establish formal personal development plans aligned to these expectations.
Early feedback, however, highlights notable challenges. Operational managers often feel overstretched and struggle to prioritise their own and others’ leadership and management development needs. Cultural resistance remains embedded in logistics teams accustomed to command-and-control leadership, and leadership pipelines remain underdeveloped in several functional areas because of a continued lack of focus on spotting and nurturing talent.
Collectively there is a clear understanding that to remain competitive, deliver on its organisational strategy and match its mission statement, Rosendre must ensure its leadership and management development strategy is aligned with organisational strategy, inclusive, context appropriate, and capable of supporting resilience across its complex global supply chain.
Questions
As the learning and development specialist at Rosendre, the people management director has asked you to review the current situation and in doing so provide answers to the following four questions.
Question 1 (AC 1.1)
Critically discuss the impact of external factors on the role of leadership and management development at Rosendre.
Question 2 (AC 2.3)
Assess the contribution technology could make to the development of leaders and managers at Rosendre.
Question 3 (AC 3.2)
Evaluate how models of impact measurement could be applied to leadership and management development activity at Rosendre.
Question 4 (AC 4.4)
Critically analyse the design of global leadership and management development programmes, including reference to the key factors Rosendre should consider when designing a programme to equip home and overseas managers and leaders to establish and run the company’s overseas hub.
A note before you start
This guide is written to help you plan, research and structure your own 7LD02 submission. It is not a model answer and does not contain paragraphs you can paste into your assessment.
That distinction matters. The CIPD Declaration of Authentication attached to your brief requires you to confirm three things: that the work is entirely your own; that all sources are acknowledged and you have not copied from or colluded with anyone; and that you have not used AI tools to suggest ideas, generate content, structure, edit or enhance the assessment. Submitting work that breaches that declaration is malpractice, and centres do refer it.
Use this guide the way you would use a lecture, a textbook chapter or a tutorial: to understand what is being asked, to know which literature to read, and to build your own argument. Everything below is designed around that.
Quick reference: what this unit is
| Â | Â |
|---|---|
| Unit code | 7LD02 |
| Unit title | Leadership and management development in context |
| Qualification | CIPD Level 7 Advanced Diploma in Strategic Learning and Development |
| Unit type | Specialist unit |
| Assessment ID | CIPD_7LD02_26_01 |
| Version | Version 1, released June 2026 (expires June 2028) |
| Format | Four written answers submitted as a single document |
| Word count | Approximately 1,000 words per answer; 4,000 words total, ±10% (so 3,600–4,400) |
| Excluded from word count | Bibliography, reference list, and essential appendices (appendices must be minimal) |
| Learning outcomes assessed | LO1 (AC 1.1), LO2 (AC 2.3), LO3 (AC 3.2), LO4 (AC 4.4) |
| Marks | 1–4 per learning outcome; 16 available in total |
| Grade boundaries | 0–7 Refer/Fail · 8–9 Pass · 10–13 Merit · 14–16 Distinction |
| Critical rule | You must achieve at least a 2 (Pass) in every learning outcome. A single LO scored at 1 refers the whole unit regardless of your total. |
The six marking criteria
Your centre marks against six generic grade descriptors, though not all appear in every question:
- Focus — do you answer the question that was asked, fully and directly?
- Depth and breadth of understanding — how much do you know, and how well do you analyse it?
- Strategic application and professional advice — do you give justified, strategically oriented recommendations?
- Research and wider reading — is there evidence of genuine reading, with a good standard of in-text referencing?
- Persuasiveness and originality — do you build an original argument and justify it, with examples?
- Presentation and language — is it written and structured to management-presentation standard?
What separates Merit from Pass, and Distinction from Merit. Read the descriptors carefully and you will notice they escalate on two axes: coverage (adequate → full and solid → very full) and conviction (adequate attempt to develop original arguments → some strong original arguments mainly justified → mostly strong original arguments justified very persuasively). A Pass describes and applies. A Merit evaluates and takes a position. A Distinction takes a position, defends it against the counter-argument, and shows why the alternative is weaker in this specific context.
The formatting requirement people lose marks on
You must show, through headings and sub-headings, which learning outcomes and assessment criteria each part of your submission addresses. The brief is explicit that CIPD cannot moderate your work without this. Head each section clearly, for example:
Question 1 — LO1 / AC 1.1: The impact of external factors on the role of leadership and management development at Rosendre
Do this for all four. It costs you nothing and its absence can stop your work being moderated at all.
The Rosendre case study: what you actually need to extract
The 2026 brief is built around Rosendre, a fictional UK importer and distributor of cut flowers. Rather than re-reading the case narratively, read it as a diagnostic dataset. Below is a structured extraction of the features that carry analytical weight, with a note on which question each one feeds.
Organisational profile
- Long-established (25 years), 850 staff, one of the UK’s largest specialist cut-flower importers and distributors.
- Customer base of more than 1,200 independent florists, plus premium supermarkets and online floral retailers — so it is a B2B intermediary with concentrated retail buyer power on one side and fragmented independents on the other.
- Functions span sourcing, operations, logistics, quality control and commercial roles.
- All staff currently UK-based, with a planned overseas hub in South America to build closer grower relationships. (Feeds Q4 directly.)
Working arrangements
- Warehouse and distribution teams are fully site-based because of operational demands.
- Commercial, finance and buying teams work hybrid; around 40% of employees in these functions are remote three or more days a week.
- The shift has changed expectations around communication, coordination and performance management across dispersed teams. (Feeds Q2 heavily — this is the hook for technology-enabled development.)
Analytical point worth making: Rosendre has a two-speed workforce. Any development intervention designed for the hybrid population is structurally unavailable to the site-based population, and vice versa. This creates an equity problem in access to development, which is exactly the kind of tension a Level 7 answer should surface rather than gloss over.
Structure and power
- Lean, relatively flat: five functional directors reporting to the MD, with middle managers and team leaders beneath.
- Matrix characteristics in sourcing and logistics, where cross-functional teams respond to crop failures, supply chain disruption and sustainability demands.
- Autonomy is unevenly distributed: commercial teams and buyers have wide discretion; operational and logistics managers work inside tighter procedural constraints, which reinforces directive leadership.
Analytical point: leadership style at Rosendre is not primarily a matter of individual preference — it is structurally produced. Procedural constraint in logistics generates command-and-control behaviour. This is why the “cultural resistance” mentioned later in the case is not simply an attitude problem, and why a development-only response is likely to fail. Contingency and situational leadership theory earns its place here.
Supply chain and external exposure
- Growers in Kenya, Colombia, Ecuador and the Netherlands.
- Leadership must work across cultural boundaries and time zones.
- Pressures: volatile crop yields, rising freight costs, quality control, growing customer expectations on sustainability and fairtrade. (Feeds Q1 and Q4.)
The capability evidence
- Only 37% of managers felt confident making sustainability-related decisions.
- Employees reported inconsistent leadership behaviours and unclear role expectations.
Use these two data points explicitly. Markers notice when a candidate anchors an argument in the case’s own evidence rather than generalising. The 37% figure is a capability gap with a direct line to a commercial risk (sustainability and fairtrade expectations from premium supermarket buyers), and it gives you a natural baseline measure for Q3.
The inherited LMD infrastructure (pre-Morton Elias)
- Leadership capability/potential and managerial performance assessed informally, often on senior leaders’ personal judgement.
- No consistent competency or capability framework.
- Personal development plans existed only in pockets.
- Consequences: leadership potential overlooked, weak succession planning, development activity varying significantly by function, needs reviewed haphazardly rather than systematically.
Analytical point: informal, judgement-based assessment of potential is a textbook mechanism for bias and for the reproduction of an existing leadership demographic. Link this to inclusive talent identification literature — it is one of the strongest Distinction-level threads available in this case.
The Budding Leaders Programme (the current intervention)
Aimed at team leaders through to senior managers. Components:
- Formal scenario-based learning through short face-to-face courses linked to global supply chain issues.
- Coaching for high-potential future leaders.
- Online development modules on ethical leadership, wellbeing, hybrid team management, cross-cultural communication, and leading through complexity.
- Introduction of the organisation’s first leadership capability framework.
- Encouragement for all managers to establish formal personal development plans aligned to the framework.
These themes map onto the organisational strategy and mission — to be the leading ethical importer of a wide range of world flora, and a flourishing business to work for and with.
Early feedback: the problems that remain
- Operational managers feel overstretched and struggle to prioritise their own and others’ development.
- Cultural resistance persists in logistics teams accustomed to command-and-control leadership.
- Leadership pipelines remain underdeveloped in several functions because of continued weakness in spotting and nurturing talent.
The stated organisational requirement
To stay competitive and deliver its strategy and mission, Rosendre needs an LMD strategy that is aligned with organisational strategy, inclusive, context-appropriate, and capable of supporting resilience across a complex global supply chain.
Treat that sentence as your marking rubric in disguise. Four adjectives — aligned, inclusive, context-appropriate, resilience-supporting — and any recommendation you make in any of the four questions should be defensible against at least two of them.
Your role in the assessment
You are positioned as the learning and development specialist at Rosendre, asked by the people management director to review the current situation and answer four questions. Two implications:
- Write as a practitioner, not a student. The presentation criterion refers repeatedly to “a management presentation”. Your audience is a director. Be direct, be structured, make recommendations, and justify them.
- You are reviewing a situation, not describing a company. Description of Rosendre earns almost nothing. Every case fact you cite should be doing analytical work.
Question 1 — LO1 / AC 1.1
The Task
Critically discuss the impact of external factors on the role of leadership and management development at Rosendre.
Unpacking the command verb
Critically discuss means: present the range of external influences, weigh their relative significance, examine competing interpretations, and reach a reasoned position. It does not mean list PESTLE factors. A PESTLE list is the single most common way candidates cap this question at a Pass.
Note also the precise object of the question. It asks about the impact of external factors on the role of LMD — that is, on what LMD is for at Rosendre, its purpose, positioning and priority — not simply on the business. That is a subtle but decisive framing. Weak answers describe how Brexit affects freight costs. Strong answers explain how freight volatility reframes LMD from a discretionary benefit into a mechanism for building commercial judgement under margin pressure.
A workable structure (~1,000 words)
| Section | Words | Purpose |
|---|---|---|
| Framing | 100 | Define the role of LMD; state your line of argument up front |
| Factor cluster 1: regulatory and political | 250 | ERA 2025, skills policy, trade and immigration |
| Factor cluster 2: economic and market | 200 | Freight costs, buyer power, crop volatility, margin |
| Factor cluster 3: social, ethical and environmental | 250 | Sustainability, fairtrade, ethical sourcing, expectations of work |
| Factor cluster 4: technological | 150 | Automation, AI, data in supply chain and in learning |
| Synthesis and position | 150 | Which factors dominate, and what that means for LMD’s role |
Clustering into four groups rather than six PESTLE headings forces you to prioritise, and prioritisation is what “critically” rewards.
Content to research and develop
Regulatory and political. The Employment Rights Act 2025 received Royal Assent in December 2025 and is being implemented in phases through 2026 and into 2027. The measures with the sharpest line-manager implications include: statutory sick pay reform and expanded whistleblowing protections from April 2026; the launch of the Fair Work Agency as an enforcement body; strengthened duties around preventing sexual harassment, including liability for third-party harassment; changes to trade union access and industrial action rules; restrictions on fire-and-rehire; and, from January 2027, a reduction in the unfair dismissal qualifying period to six months with removal of the compensatory award cap. Government has revised the roadmap more than once, so check the current position on gov.uk before you submit and reference the version you used.
The LMD argument to build from this: legislative change of this scale converts line-manager capability into a compliance-critical asset. At Rosendre, where managerial performance was historically judged informally and where logistics culture is directive, the exposure is concentrated in exactly the population that is hardest to reach with development. That is an argument, not a list.
Also consider: post-Brexit customs and phytosanitary requirements for perishable imports; UK skills policy and the shifting funding landscape (Skills England, apprenticeship and growth-and-skills levy reform); immigration policy affecting warehouse and seasonal labour supply; and — relevant to Rosendre’s South American plan — the leadership competence needed to navigate unfamiliar regulatory jurisdictions.
Economic and market. Rising freight and energy costs against premium supermarket buyer power squeezes margin, which raises the return threshold LMD must clear to be funded. Crop volatility demands decision-making under uncertainty. Consumer discretionary spend affects cut-flower demand. Consider also the labour market: the cost and difficulty of external recruitment strengthens the internal case for a leadership pipeline, which is precisely Rosendre’s identified weakness.
Social, ethical and environmental. This is Rosendre’s richest cluster. Fairtrade and ethical sourcing expectations from retail buyers; the carbon intensity of airfreighted flowers; water use and labour conditions in East African and South American floriculture; the Ethical Trading Initiative base code; modern slavery reporting; and the growing formalisation of sustainability reporting. Against this backdrop, the 37% figure is not a soft finding — it is a governance risk. Also within this cluster: changing expectations of work post-pandemic, hybrid norms, wellbeing, and generational differences in what people expect from a manager.
Technological. Warehouse automation, cold-chain sensing, demand forecasting, AI in procurement, and the digitalisation of learning itself. Keep this cluster short here — Q2 is where technology earns its detail — but flag the interaction: technology changes what managers must be capable of and changes how you can develop them.
Frameworks that add value
- PESTLE — as a research scaffold, not an essay structure. Do the PESTLE in your notes; write the essay in clusters.
- Porter’s Five Forces — genuinely useful for showing why buyer power translates into a specific managerial capability requirement.
- Open systems theory / contingency theory — the theoretical justification for the whole question: LMD needs must be read from the environment, not from a catalogue.
- Stakeholder theory (Freeman) and institutional theory (DiMaggio and Powell) — the latter is a strong Distinction move, allowing you to argue that some of Rosendre’s sustainability development activity is driven by normative and mimetic pressure to look legitimate to buyers as much as by capability need. That is a critical, original line.
- Grint’s “wicked problems” — crop failure and sustainability trade-offs are wicked, not tame; wicked problems require leadership (asking the right question) rather than management (applying the known answer), which reframes what LMD should be developing.
Distinction-level moves
- Argue for priority and interaction, not just presence. Which two external factors, in combination, most reshape LMD’s role at Rosendre, and why?
- Introduce a counter-argument: it is arguable that Rosendre’s constraints are principally internal (no framework, weak succession, overstretched managers) and that external factors are being used to justify activity that would have been needed anyway. Then resolve it.
- Distinguish between factors that change what must be developed (sustainability judgement, cross-cultural leadership) and factors that change how development must be delivered (cost pressure, dispersed teams).
Common mistakes
- A PESTLE list with a sentence per letter.
- General UK commentary with no floriculture or supply-chain specificity.
- Ignoring the word “role” and writing about impact on the business.
- No position taken by the end.
Question 2 — LO2 / AC 2.3
The task
Assess the contribution technology could make to the development of leaders and managers at Rosendre.
Unpacking the command verb
Assess requires a judgement of value or worth, supported by criteria. Contribution implies benefit — but a genuine assessment weighs benefit against limitation, cost and risk. An answer that only lists technologies and their advantages is a Pass answer at best. Note also “could” — you are assessing potential, which licenses you to recommend, but the recommendations must be justified against Rosendre’s specific constraints.
A workable structure (~1,000 words)
| Section | Words | Purpose |
|---|---|---|
| Framing and criteria | 120 | State the criteria you will assess against (reach, transfer, cost, equity, alignment) |
| Where technology adds most value | 300 | 2–3 substantiated areas with case linkage |
| Where technology adds least value / creates risk | 250 | Transfer failure, digital divide, engagement, data ethics |
| Technology’s role in the infrastructure of LMD | 200 | Capability framework, PDPs, talent identification, analytics |
| Judgement and recommendation | 130 | A prioritised, phased position |
Declaring your assessment criteria in the opening is a cheap and highly effective way to signal “assess” rather than “describe”.
Content to research and develop
The case-specific hooks. Rosendre already runs online development modules; it has a 40% hybrid population in commercial, finance and buying; it has a fully site-based warehouse and distribution population; it has geographically and culturally dispersed grower relationships; it has overstretched operational managers with little time; and it has just introduced its first capability framework. Every technology argument you make should attach to at least one of these.
Areas where the argument is strong:
Scaled, consistent delivery. One of the case’s stated problems is inconsistent leadership behaviours and unclear role expectations. Digital delivery is unusually good at consistency of message — everyone receives the same articulation of what the capability framework means. That is a precise contribution, not a generic benefit.
Learning in the flow of work. Overstretched operational managers cannot attend multi-day courses. Microlearning, performance support, mobile-accessible resources and nudge-based reinforcement respond directly to that constraint. Reference Rosett and Schafer on performance support, and the 70:20:10 framing (Lombardo and Eichinger) — though treat 70:20:10 critically, as its empirical basis is contested and Level 7 markers know that.
Cross-cultural and cross-time-zone development. Virtual collaboration, asynchronous cohort learning and international peer groups are the practical route to developing the cross-cultural leadership that Rosendre’s supply chain and South American plans require, at a fraction of the cost of expatriate assignments.
Simulation and scenario-based practice. Rosendre already uses scenario-based learning face to face. Digital simulation, branching-scenario tools and immersive technologies (VR/AR) can extend this to crop failure, supplier ethics dilemmas and sustainability trade-offs — decision rehearsal in a safe environment. This is where you can address the 37% sustainability-confidence gap concretely.
Coaching reach. Digital coaching platforms and AI-supported reflection tools extend coaching beyond the current high-potential population, addressing the equity issue in who gets developed.
Data, analytics and talent identification. Perhaps the most strategically significant contribution. Rosendre’s succession weakness stems from informal, judgement-based assessment of potential. Digital assessment, 360-degree feedback platforms, talent management systems and learning analytics offer a more systematic, auditable and potentially less biased basis for identifying potential — provided the algorithms and criteria are themselves scrutinised.
Areas where you must be sceptical:
The transfer problem. Availability is not learning; completion is not capability. Baldwin and Ford’s transfer of training model is essential here — transfer depends on trainee characteristics, training design and, critically, the work environment. Rosendre’s logistics environment, with its procedural constraint and command-and-control norms, is a hostile transfer climate. No platform fixes that.
The digital divide within Rosendre. Warehouse and distribution staff are site-based, may be shift-working, and may not have equivalent device access or protected learning time. A technology-led strategy risks entrenching the development inequality that already exists between functions. This is a genuinely strong critical point and it links back to the “inclusive” requirement in the case.
Engagement and completion. Self-directed digital learning has well-documented completion problems, particularly where managers lack protected time — which is exactly the reported situation.
Displacement of relational development. Leadership development is substantially about identity, feedback and relationship. Over-digitisation risks hollowing out the social learning (Bandura; Lave and Wenger’s communities of practice) that leadership formation depends on.
Data ethics and trust. Learning analytics and AI-supported talent identification raise UK GDPR issues, transparency questions, and the risk of automating existing bias rather than removing it. In a business with existing trust gaps around how potential is judged, getting this wrong is costly.
Frameworks that add value
- Baldwin and Ford (1988) — transfer of training.
- Kolb’s experiential learning cycle — useful for arguing that technology serves reflection and conceptualisation well but concrete experience less well without deliberate design.
- 70:20:10 — cite, but critique.
- Bandura’s social learning theory / Lave and Wenger’s communities of practice — the counterweight to over-digitisation.
- The Ebbinghaus forgetting curve and spaced practice — evidence base for reinforcement technologies.
- Digital maturity or learning technology adoption models — to argue for phasing rather than wholesale adoption.
- Kirkpatrick — only lightly here; save it for Q3.
Distinction-level moves
- Distinguish technology as delivery channel from technology as infrastructure (frameworks, PDPs, analytics, talent data). The second is where Rosendre’s stated problems actually sit, and most candidates only write about the first.
- Argue for differentiated deployment by population: what is appropriate for hybrid commercial teams is not appropriate for site-based logistics teams, and a single strategy for both would fail.
- Take a position on sequencing: technology cannot substitute for the absent foundations. The capability framework and systematic needs analysis have to be right before platform investment, or you scale inconsistency.
Common mistakes
- A catalogue of tools (LMS, VR, AI, microlearning) with a benefit each and no judgement.
- Treating Rosendre’s workforce as homogeneous.
- No engagement with cost, capacity or the manager time constraint the case explicitly flags.
- Uncritical enthusiasm for AI.
Question 3 — LO3 / AC 3.2
The task
Evaluate how models of impact measurement could be applied to leadership and management development activity at Rosendre.
Unpacking the command verb
Evaluate demands a judgement of merit against criteria, with strengths and weaknesses weighed and a conclusion reached. The question has two joined halves: the models (theoretical evaluation) and their application to Rosendre (practical evaluation). Answers that do one and not the other lose marks. A common failure is a competent literature review of Kirkpatrick and Phillips with a final paragraph nodding at the case.
The safest structure is to evaluate each model through Rosendre, so the two halves are never separated.
A workable structure (~1,000 words)
| Section | Words | Purpose |
|---|---|---|
| Why measurement matters here | 100 | The specific case for evaluation at Rosendre |
| Model 1: Kirkpatrick / New World Kirkpatrick | 220 | Strengths, critiques, application |
| Model 2: Phillips ROI | 200 | Isolation problem, credibility, when it is worth it |
| Model 3: an alternative (Brinkerhoff SCM, Anderson, or Kaufman) | 220 | Where the dominant models fail |
| A blended, staged proposal for Rosendre | 200 | Your recommendation, with actual measures |
| Judgement | 60 | Which model, for what, and why |
Content to research and develop
Kirkpatrick’s four levels (1959; New World Kirkpatrick Model, Kirkpatrick and Kirkpatrick, 2016). Reaction, learning, behaviour, results. Strengths: intuitive, universally understood, gives a shared language with directors. Critiques you should know and cite: the assumed causal hierarchy between levels is empirically weak (Alliger and Janak, 1989; Holton, 1996); it is atheoretical about the intervening variables that actually determine transfer; practice collapses to Level 1 because it is cheap; and it evaluates after the fact rather than designing for impact. The New World revision partly answers this by placing “required drivers” and moving Level 4 to the front of the design process — worth crediting.
Applied to Rosendre: Level 3 is the level that matters, because the case’s presenting symptoms — inconsistent leadership behaviours, unclear role expectations — are behavioural. The newly introduced capability framework is the natural behavioural yardstick. Level 3 measurement via 360 feedback against framework behaviours is a concrete, defensible recommendation.
Phillips’s ROI methodology (Level 5). Adds monetary conversion and ROI calculation, plus a technique for isolating programme effects (control groups, trend line analysis, expert estimation). Strengths: speaks the language of a margin-pressured business, and Rosendre is margin-pressured. Weaknesses: the isolation problem is severe for leadership development, where effects are diffuse, delayed and confounded; conversion of soft outcomes involves contestable assumptions; and the cost of doing ROI credibly can exceed its value. A mature position: reserve ROI for a small number of high-cost, high-visibility interventions — the South American hub programme in Q4 is the obvious candidate — rather than applying it across the board.
Brinkerhoff’s Success Case Method. Deliberately non-representative: find the most and least successful cases and investigate what differentiated them. Excellent fit for Rosendre because it surfaces environmental barriers to transfer, which is precisely where the case says the problem lies (overstretched managers, resistant logistics culture). It also produces stories that persuade directors. Weakness: not generalisable, and vulnerable to accusations of cherry-picking.
Other models worth one paragraph each if you have space: Anderson’s value of learning model (three-stage alignment with strategic priorities — strong fit given the case’s emphasis on strategic alignment); Kaufman’s five levels (adds societal impact, which connects neatly to Rosendre’s ethical mission and fairtrade positioning); the CIRO model (context, input, reaction, outcome — adds pre-programme evaluation); Kearns and Miller’s argument that if there is no business objective there is nothing to measure; and Guest’s or Ulrich’s work on linking people practice to organisational performance.
Practical measures you could propose for Rosendre. This is where you demonstrate professional advice rather than academic knowledge. Candidates who name real, case-specific metrics stand out:
- Movement in the 37% sustainability-decision-confidence figure — a genuine baseline already exists.
- Percentage of managers with a live PDP aligned to the capability framework (baseline: “pockets of the organisation”).
- Internal fill rate for management vacancies and bench strength by function — directly tests the succession weakness.
- Consistency of leadership behaviour ratings across functions in employee survey data, with variance (not just mean) as the metric, since the stated problem is inconsistency.
- Supplier ethical audit outcomes and quality-control rejection rates as lagging indicators of decision quality.
- Retention and absence in logistics teams as a proxy for changed leadership behaviour.
- Time-to-decision or escalation rates during crop failure events.
Evaluation challenges specific to this organisation. No historic measurement culture; no consistent capability framework until now (so no longitudinal baseline); attribution across a functionally varied business; a long lag between leadership development and commercial outcome; and overstretched managers who will experience evaluation as additional administrative burden.
Distinction-level moves
- Argue that measurement design must precede programme design, not follow it, and show what that means for the Budding Leaders Programme.
- Argue for a layered portfolio: light-touch Levels 1–2 across all activity, rigorous Level 3 against the capability framework, Success Case Method to diagnose transfer barriers, and ROI reserved for the one or two largest investments.
- Address the political function of evaluation. Evaluation at Rosendre is not only about learning whether the programme worked; it is about securing continued investment from a board under margin pressure, and about legitimising the L&D function. Recognising that evaluation has an internal-marketing purpose as well as an epistemic one is a genuinely critical observation.
Common mistakes
- Describing Kirkpatrick’s four levels with no critique.
- Treating ROI as inherently superior because it produces a number.
- Recommending measurement without naming a single Rosendre-specific metric.
- Ignoring that the case gives you a usable baseline (37%) and a usable yardstick (the new capability framework).
Question 4 — LO4 / AC 4.4
The Task
Critically analyse the design of global leadership and management development programmes, including reference to the key factors Rosendre should consider when designing a programme to equip home and overseas managers and leaders to establish and run the company’s overseas hub.
Unpacking the command verb
This is a two-part question and the marking will follow that split. Critically analyse the design of global LMD programmes generally — the debates, the design choices, the evidence on what works and what does not — and then apply that to Rosendre’s specific South American hub. Note the phrase “home and overseas”: you must address both the UK managers who will establish and run the hub and the locally hired managers who will operate it. Answers that only address expatriate preparation miss half the question.
A workable structure (~1,000 words)
| Section | Words | Purpose |
|---|---|---|
| The central design tension | 120 | Global standardisation vs local responsiveness |
| Critical analysis of global LMD design | 350 | Convergence/divergence, cultural models and their critics, delivery choices |
| Key factors for Rosendre — home managers | 200 | Selection, pre-departure, cross-cultural, ethical sourcing, repatriation |
| Key factors for Rosendre — local managers | 200 | Localisation, knowledge transfer, avoiding ethnocentric transplant |
| Design recommendation and judgement | 130 | A phased, justified programme outline |
Content to research and develop
The central debate: convergence versus divergence. Should a global programme transmit a single leadership model worldwide, or adapt to local context? The convergence position argues that global business demands consistent standards and that management practice is converging. The divergence position argues that leadership is culturally embedded and that transplanted models fail. The credible answer at Level 7 is a crossvergence or “glocal” position: a common core of non-negotiable values and standards (ethical sourcing, safety, integrity, the capability framework) with locally adapted behavioural expression and delivery. Argue it, do not just assert it.
Cultural frameworks — and their critics. Hofstede’s dimensions, Trompenaars and Hampden-Turner’s seven dimensions, Hall’s high- and low-context communication, and the GLOBE study’s nine dimensions and six leadership behaviours are the standard toolkit. GLOBE’s finding that some leadership attributes (charismatic/value-based, team-oriented) are near-universally endorsed while others (participative, autonomous, humane) vary substantially by cluster is directly useful: it tells you which parts of Rosendre’s capability framework can travel unchanged and which need local translation.
You should also criticise these frameworks — this is where “critically” is earned. Common critiques: national culture as a unit of analysis obscures within-country variation and treats culture as static; Hofstede’s original IBM dataset and its generalisability; the risk of stereotyping individuals from aggregate scores; and the neglect of organisational and occupational culture, which may matter more than nationality. McSweeney’s critique of Hofstede is the standard citation.
Adjacent literature worth using: cultural intelligence (Earley and Ang) as a developable capability rather than a fixed trait; Bennett’s developmental model of intercultural sensitivity; Mendenhall and Oddou on expatriate adjustment dimensions; Black, Mendenhall and Oddou’s framework of anticipatory and in-country adjustment; Perlmutter’s ethnocentric/polycentric/regiocentric/geocentric orientations (an excellent structuring device for arguing what Rosendre’s stance should be); and Bartlett and Ghoshal’s transnational solution.
Design choices to analyse critically:
- Expatriate assignment vs local hire vs blended. Costs, failure rates, knowledge transfer, and the signal each sends locally.
- Pre-departure vs in-country vs continuous development. Evidence generally favours continuous and in-country support over front-loaded pre-departure briefing alone.
- Content vs process approaches. Country-fact briefings (“do not do X in Colombia”) versus developing the underlying capability to read and adapt to unfamiliar contexts. The second travels better and dates more slowly.
- Who designs it. A programme designed entirely in the UK for deployment in South America enacts exactly the ethnocentrism it should be guarding against. Co-design with local stakeholders is a defensible recommendation.
- Language and delivery. Working language, translation of the capability framework, time-zone-equitable synchronous sessions.
- Repatriation. Widely under-designed and a major driver of post-assignment turnover; a strong point to include because most candidates omit it.
Key factors specific to Rosendre’s hub:
- Strategic purpose. The hub exists to build closer grower relationships. So the leadership capability at its centre is relational and ethical — supplier partnership, trust-building, negotiation and sustainability judgement — not generic international management.
- The sustainability capability gap. 37% confidence among managers. In a hub whose purpose is grower relationships in a region with real labour and environmental scrutiny, this gap is the most acute risk in the entire case. Ethical decision-making, human rights due diligence and the Ethical Trading Initiative base code should be programme content, not a footnote.
- No prior international operating experience. Rosendre’s staff are entirely UK-based today. This is the organisation’s first overseas establishment, so there is no internal expertise to draw on, no existing repatriation infrastructure, and a real case for external partnership or phased secondment.
- Regional context. Colombia and Ecuador are established floriculture economies with their own labour relations, certification regimes and cultural norms. Existing grower relationships are an asset to be built on.
- Structural inheritance. Rosendre’s UK logistics culture is directive. Exporting that culture to a hub whose purpose is relationship-building would undermine the hub’s rationale — a point worth making sharply.
- Selection. The case says leadership potential has historically been overlooked and identification informal. Selecting hub leaders from an unmapped talent pool, using the same informal judgement, would reproduce the existing problem at higher stakes.
- Inclusion. Selection for international assignments is a well-documented site of bias, particularly regarding gender and caring responsibilities. The case’s own requirement is that LMD be inclusive.
- Timing. The hub is a future plan, which gives Rosendre a rare advantage: time to build capability ahead of need rather than reactively. Argue for a staged pipeline beginning now.
Distinction-level moves
- Argue that Rosendre should target a geocentric orientation but is realistically starting from an ethnocentric position, and set out the developmental path between them.
- Identify the paradox at the heart of the question: the hub exists to build closer, more equal grower partnerships, yet the default design of a UK-designed programme deployed to South America reproduces the asymmetry it is meant to dissolve.
- Distinguish clearly between developing individual cross-cultural capability and developing organisational international capability (governance, escalation routes, decision rights, shared systems). Most programmes only do the first, and most failures are caused by the absence of the second.
- Connect back to Q3: propose how the hub programme’s impact would be measured, since this is the one investment large enough to justify a full ROI approach.
Common mistakes
- Writing only about expatriates and ignoring local managers.
- Using Hofstede uncritically, or worse, producing national-character generalisations about Colombia and Ecuador.
- Treating “global leadership programme” generically without connecting to the hub’s actual purpose.
- Omitting the first half of the question (critical analysis of global programme design in general) and going straight to Rosendre.
Cross-cutting: how to lift your grade across all four answers
Referencing
The research and wider reading criterion escalates from “limited or no referencing” through “satisfactory”, “good” and “excellent” standards of in-text referencing. Practically, for a Merit-to-Distinction answer:
- Aim for a substantial and varied reference list — a spread of academic sources, professional bodies and credible current commentary rather than a long list of websites.
- Use CIPD factsheets and reports for professional grounding, but do not build the answer on them alone; Level 7 expects peer-reviewed and book-length sources too.
- Reference in the argument, not in a decorative sentence at the end of a paragraph. “Baldwin and Ford (1988) identify work environment as a determinant of transfer; at Rosendre, the procedural constraint in logistics is precisely such an environment” is worth far more than “Transfer of training is important (Baldwin and Ford, 1988).”
- Prefer primary sources. Cite Kirkpatrick, not a blog summarising Kirkpatrick.
- Check the current CIPD and centre guidance on the citation style required — most centres use Harvard. Be consistent.
Word count discipline
At approximately 1,000 words per question, structure is everything. A practical allocation: 10% framing, 70% analysis, 20% application and judgement. If you are running long, the description of Rosendre is almost always what should be cut — the marker has read the case.
The ±10% tolerance applies to the total, and you must declare your word count. Keep appendices to an absolute minimum; the brief is explicit about this.
Making it “original”
Persuasiveness and originality is the criterion candidates find hardest. Originality at Level 7 does not mean inventing new theory. It means:
- Taking a clear position rather than surveying options neutrally.
- Bringing in the counter-argument and answering it.
- Drawing on real organisational examples beyond the case — the brief explicitly notes that examples from a range of organisations are an effective way to justify arguments. Consider examples from FMCG, perishable-goods logistics, ethical sourcing, or comparable UK importers.
- Making a connection the obvious answer would not make.
Writing to management-presentation standard
- Lead with your conclusion in each section, then evidence it.
- Use sub-headings within each answer.
- Use tables sparingly but well — a comparison of evaluation models, for example.
- Write in the third person unless your centre says otherwise, and keep the register professional.
- Proofread aloud. Presentation and language is a full sixth of the marking criteria.
Reading list and resources
All links checked July 2026. Policy and survey pages change — re-check anything you cite before you submit, and record your access date in your reference list.
CIPD sources
| Resource | What it gives you | Best used in |
|---|---|---|
| Leadership in the workplace factsheet | Concepts of leadership and approaches to leadership development | Q1, Q2 |
| Management development factsheet | Defining management development, common challenges, identifying and addressing needs, and a short treatment of evaluation | Q2, Q3 |
| Learning evaluation, impact and transfer factsheet | Evaluation in an organisational L&D context, typical methods, and why learning must align with business objectives | Q3 |
| Learning needs analysis factsheet | Systematic needs identification — directly relevant to Rosendre’s “haphazard” review of development needs | Q2, Q3 |
| Learning and development topic hub | Gateway to factsheets, practitioner guides and thought leadership, including analysis of line managers’ role in learning transfer | All four |
| Learning at Work survey reports | The recurring evidence base on L&D priorities, capacity constraints and the link between technology use and strategic alignment | Q2, Q3 |
| Learning and skills at work | Earlier iterations of the same survey series, useful for showing change over time | Q1, Q2 |
| CIPD reports hub | Workforce planning, people analytics, skills and labour market research | Q1, Q3 |
| The Profession Map | Purpose, values, core knowledge, behaviours and specialist knowledge for the people profession | Framing all four |
| Employment Rights Act 2025 and Make Work Pay tracker | CIPD’s own tracker of ERA measures and dates, with public policy commentary; members get a visual timeline | Q1 |
| CIPD Festival of Work 2026 coverage | Current profession-level themes on leadership, skills, AI and wellbeing | Q1, Q2 |
On the 2026 survey. The current iteration of the survey series is the CIPD Skills and Learning at Work Survey 2026, run with Censuswide and developed with Laura Overton. Background on its design and scope is available via Training Journal and Learning Changemakers. Check cipd.org for published findings before citing it as evidence rather than as forthcoming research.
Podcast. Your brief points to CIPD’s HR People Pod, including an episode on leading under pressure with Professor Kevin Fong. Episodes are listed through the CIPD site. Podcasts are legitimate to reference at Level 7, but treat them as practitioner commentary, not evidence — pair each one with an academic source.
Employment law and public policy (Q1)
| Resource | Why it matters |
|---|---|
| Implementing the Plan to Make Work Pay and Employment Rights Act — GOV.UK | The primary source. Current implementation timelines, updated as measures move. Cite this rather than a law firm summary wherever you can. |
| Implementing the Employment Rights Bill: roadmap (PDF) | The original July 2025 roadmap document, useful for showing how the timetable has shifted |
| ICAEW Employment Rights Act timeline | Clear, dated summary across the 28 areas of employment law affected |
| Pinsent Masons: ERA implementation for UK employers 2026 and beyond | Tracks live consultations as well as commenced measures |
| DLA Piper: revised implementation timeline | Explains the February 2026 revisions, including the move of fire-and-rehire restrictions to 2027 |
| Acas | Guidance on managing change, conduct, grievance and the new duties — the practical line-manager capability implications |
For skills policy and the apprenticeship and growth-and-skills levy reforms, search gov.uk for Skills England publications; the body’s remit and outputs have developed since it was established, so use the current pages rather than earlier commentary.
Sector and Ethical Sourcing Context (Q1 and Q4)
| Resource | Why it matters for Rosendre |
|---|---|
| Ethical Trading Initiative | The ETI Base Code, grounded in ILO conventions, is the reference standard for labour conditions in supply chains — including floriculture. Directly relevant to the 37% sustainability-confidence gap. |
| Fairtrade Foundation | Flowers are a core Fairtrade product category. Certification requirements are a concrete external factor shaping what Rosendre’s buyers and commercial managers must be capable of. |
| Fairtrade International | Standards documentation, including the Hired Labour Standard applicable to flower farms |
| Kenya Flower Council | The Flowers and Ornamentals Sustainability Standard (FOSS), which embraces ETI and ILO requirements. Grower-side context for one of Rosendre’s four named sourcing countries. |
| ITC Standards Map | Compares certification schemes across sectors and geographies — useful for showing the density of overlapping standards Rosendre’s managers must navigate |
For the South American side of Q4, the Colombian and Ecuadorian grower associations (Asocolflores and Expoflores) publish sector data and sustainability reporting. Search for their current sites rather than relying on secondary summaries, and be alert to the fact that these are industry bodies presenting an industry case.
Core Academic Texts
Books and journal articles are best accessed through your centre’s library — most CIPD centres provide EBSCO, Emerald or ProQuest access. Where you cannot get full text, Google Scholar will usually locate an open-access version or an authoritative citation.
Leadership and leadership development
- Northouse, P.G. Leadership: Theory and Practice. Sage. — find on Scholar
- Yukl, G. Leadership in Organizations. Pearson.
- Gold, J., Thorpe, R. and Mumford, A. Leadership and Management Development. CIPD/Kogan Page. — the closest thing to a set text for this unit
- Bolden, R. — on distributed leadership and the critique of competency frameworks. Scholar
- Grint, K. — wicked problems, and the leadership/management/command distinction. Scholar
- Day, D.V. (2000) ‘Leadership development: a review in context’, The Leadership Quarterly. — the leader development vs leadership development distinction. Scholar
Learning, transfer and evaluation
- Baldwin, T.T. and Ford, J.K. (1988) ‘Transfer of training: a review and directions for future research’, Personnel Psychology. — Scholar
- Kirkpatrick, J.D. and Kirkpatrick, W.K. Kirkpatrick’s Four Levels of Training Evaluation. ATD Press. — the New World model
- Phillips, J.J. and Phillips, P.P. Handbook of Training Evaluation and Measurement Methods. Routledge.
- Brinkerhoff, R.O. The Success Case Method. Berrett-Koehler.
- Anderson, V. — the value of learning model, originally developed with CIPD. Scholar
- Alliger, G.M. and Janak, E.A. (1989) ‘Kirkpatrick’s levels of training criteria: thirty years later’, Personnel Psychology. — Scholar
- Holton, E.F. (1996) ‘The flawed four-level evaluation model’, Human Resource Development Quarterly. — Scholar
- Kolb, D.A. Experiential Learning. Pearson.
- Lave, J. and Wenger, E. Situated Learning: Legitimate Peripheral Participation. Cambridge University Press.
- Bandura, A. Social Learning Theory. Prentice Hall.
International and cross-cultural (Q4)
- Hofstede, G. Culture’s Consequences. Sage. — Scholar
- McSweeney, B. (2002) ‘Hofstede’s model of national cultural differences and their consequences: a triumph of faith, a failure of analysis’, Human Relations. — cite this alongside Hofstede. Scholar
- House, R.J. et al. Culture, Leadership and Organizations: The GLOBE Study of 62 Societies. Sage. — GLOBE project site
- Trompenaars, F. and Hampden-Turner, C. Riding the Waves of Culture. Nicholas Brealey.
- Earley, P.C. and Ang, S. Cultural Intelligence. Stanford University Press. — Scholar
- Black, J.S., Mendenhall, M. and Oddou, G. (1991) ‘Toward a comprehensive model of international adjustment’, Academy of Management Review. — Scholar
- Perlmutter, H.V. (1969) ‘The tortuous evolution of the multinational corporation’ — the EPRG orientations. Scholar
- Bartlett, C.A. and Ghoshal, S. Managing Across Borders: The Transnational Solution. Harvard Business School Press.
Strategy, context and HR
- Johnson, G., Whittington, R. and Scholes, K. Exploring Strategy. Pearson. — PESTLE and Five Forces
- Freeman, R.E. Strategic Management: A Stakeholder Approach. Cambridge University Press.
- DiMaggio, P.J. and Powell, W.W. (1983) ‘The iron cage revisited: institutional isomorphism and collective rationality in organizational fields’, American Sociological Review. — Scholar
- Ulrich, D. HR Champions and subsequent work on HR’s contribution to organisational performance
Referencing and Academic Skills
- Cite Them Right — the standard UK Harvard reference. Most centres provide institutional access.
- Google Scholar — use the “cite” function to generate a Harvard entry, but always check it against your centre’s convention rather than pasting it unchecked.
- Your centre’s library guide — the authority that overrides everything above. If your centre specifies a variant of Harvard, follow it.
Frequently Asked Questions
How long should each 7LD02 answer be? Approximately 1,000 words per question, four questions, 4,000 words in total with a ±10% tolerance. The bibliography, reference list and essential appendices sit outside the word count, and appendices must be kept to a minimum.
Do I need to pass every learning outcome separately in 7LD02? Yes. Assessors award 1–4 for each of the four learning outcomes. You must achieve at least a 2 in every one. A single learning outcome marked 1 results in a refer, regardless of your overall total.
What mark do I need for a Merit or Distinction in 7LD02? Out of 16 available marks: 8–9 is a Pass, 10–13 a Merit, and 14–16 a Distinction, provided no learning outcome has been failed or referred.
Which assessment criteria does the 2026 7LD02 brief cover? AC 1.1 (external factors and the role of LMD), AC 2.3 (the contribution of technology), AC 3.2 (models of impact measurement), and AC 4.4 (design of global LMD programmes). One question per learning outcome.
Do I have to label the learning outcomes and assessment criteria in my submission? Yes. The brief states that you must demonstrate through headings and sub-headings which learning outcomes and assessment criteria have been cited, and that CIPD is unable to moderate work without this.
Can I use AI tools to help with my 7LD02 assessment? No. The Declaration of Authentication you sign confirms that you have not used AI tools to suggest ideas, generate content, structure, edit or enhance your assessment. Breaching that declaration is malpractice and may result in disciplinary action. Use guides, reading and tutor support to build your own work.
Is Rosendre a real company? No. Rosendre is a fictional organisation created for the 2026 7LD02 assessment brief. You should treat the case detail as your evidence base and supplement it with real-world examples from comparable organisations to strengthen your arguments.
How many references should a 7LD02 answer include? There is no fixed number in the brief. The marking criteria reward evidence of significant and thoughtful wider reading with a good or excellent standard of in-text referencing, so aim for a varied range of academic, professional and current sources across the whole submission, integrated into your argument rather than listed at the end.
How long is this version of the brief valid? Version 1 of the 7LD02 brief was released in June 2026 and expires in June 2028, with a final moderation window in September 2028 for study centres. Always confirm with your centre which assessment ID applies to your cohort.

